carrie jones

Don’t Base Your Brand Community on Hope: Research Matters

PHOTO: Artotem There are two ways to build a brand community: ask for budget, cross your fingers and hope you’re gathering the right people in the right way; or research potential and existing members and leaders in your organization to find out exactly how a community can best serve the needs of both groups. The latter sounds tedious and time-consuming and,...

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A Platform Isn’t a Community

PHOTO: Alessio Jacona What do data security and scalable online moderation have in common? Both are plaguing Facebook right now, and both indicate a profound milestone in the evolution of the Information Age. For many years, tech companies and consumers alike have been confusing the term “platform” with the term “community.” "Platform," like its more techie counterpart, "network," has been...

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