Channel: Local

Google launches new Google My Business API, new dashboard to manage multiple locations

Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new agency dashboard and new agency partner program. The API will enable agencies to manage additional categories of content, such as merchant...

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How to regain trust lost by bad business listings

Ultimately, if you don’t update your website immediately once location information changes, when someone suspects your listing data is wrong and comes through to see those details confirmed on-site, you’ll be sending them on a wild goose chase and directly into the hands of nearby competitors. Include social proof on your website Thanks to widespread research, we now know that consumers tend to trust their peers more than businesses and organizations (although,...

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Study: Responding to reviews can improve paid-search conversion rates

Digital marketing agency Location3 has released a new study that argues more review stars translates into higher paid-search conversion rates. While this finding makes intuitive sense, the study documented it with 16 months of SEM campaign data. The data come from campaigns for national brands with local stores. In this context, “conversions” means post-click consumer actions on landing pages and brand websites. They include form fills, email inquiries, requests for quotes...

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Research: Google local algorithm uses 2:1 clustering formula

An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist). The pattern shows two local results near one another, and then a third result at a greater distance within the initial local pack presentation. It’s consistent...

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Google My Business expands menu editor to support service menus

Google has expanded the ability for more businesses to add their services to their menus. This includes not just restaurant owners, which they added a few months ago, but more service businesses, from plumbers to florists to health and beauty, and even web developers. To access this, log in to your Google My Business listing, click on the info tab and select the add or edit services icon: Then you can add your...

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Google local knowledge panel profile images are not loading in search

There is an active bug with Google search. It’s not loading the profile images in the local knowledge panel section. If you search for your favorite business and the local knowledge panel shows up in the search results, both desktop or mobile results, the profile images will not load. Instead, you will either see a blank white space or a broken graphic image. This is a global and widespread issue that...

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Yelp offers new ad customization to advertisers

Yesterday Yelp announced “custom ads” for small businesses. They offer advertisers on the platform the ability to select a desired review and image to appear in their ads. This is similar to TripAdvisor’s ad program allowing advertisers to feature a favorite review. Yelp says these ad units are being quickly adopted: By giving advertisers the ability to select which photos and reviews they would like to feature in their ad, we’re providing...

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How does it all work?

If your business sells internationally, then your search engine optimization (SEO) efforts need to operate around the world, and international SEO can be complicated. Multiple countries, multiple languages, and often, multiple languages within a given country. It’s easy to get tied up in knots. And even easier to confuse a search engine and create a number of typical SEO issues like duplicate content. Fortunately, good international SEO is achievable; it just needs...

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How do you optimize content for a voice-first world?

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for most SEO professionals, not much has changed in the way they optimize content for this new way...

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Hyperlocal news, Nextdoor competitor or both?

Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute “hyperlocal stories about your community, for your community, right from your phone.” Google puts emphasis on...

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