What to Do About Premium Plugin Licenses When Unboarding a Client

The support team at WPMU DEV recently received a question from a developer wondering how to properly unboard a client from their service. For simple web development jobs, this probably isn’t too big of a deal. You hand over all content and images, provide them with full access to WordPress, train them on it, and then wish them luck. Larger websites that include advanced features, on the other hand, aren’t so...

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17 Client Retention Tips That Keep Clients Coming Back

When you’re first starting a WordPress development business, you need to invest time in finding new clients in order to build a steady base of freelance work. That said, once you have that consistent influx of clients coming through, it’s time to put some serious effort into retaining those customers. Here’s why: “It costs 7x more to obtain a new customer than to keep an existing one.” It makes sense when you think...

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