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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process

PHOTO: Shutterstock You're not alone if you're a B2B buyer and you don't trust your potential vendor. According to a report from TrustRadius this month, there is a trust gap between vendors and buyers. And, we get it, it's not personal, it's healthy skepticism. Who wouldn't be skeptical with pending a potentially six- or seven-figure technology investment for their organization? Gartner said earlier this year...

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5 Considerations for Marketing Key Performance Indicators (KPIs)

PHOTO: frankieleon Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their business objectives and help them become better marketers. “For some...

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