cognitive computing

Machine Learning’s Secret Sauce? Getting Your Data Right

PHOTO: catherine When it comes to new marketing technology obsessions, it’s easy to see why the likes of artificial intelligence (AI), cognitive computing and machine learning generate such hype. These evocative-sounding technologies conjure images of a brave new world where marketers can sit back, relax and let the machine do real-time, personalized, one-to-one marketing with effortless ease. 'Intelligent' Tech Needs Trustworthy Data...

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