content engagement

5 Ways Marketers Can Improve Engagement in Social Media

PHOTO: Shutterstock It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 percent in the past three years according to recent research from Buzzsuma. Julianne Coyne, SEO Manager at Austin, Texas-based...

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Why Content Engagement Through Social is Failing and What You Can Do About It

Today, said Markidan, there's more online content marketing than ever, so it's no longer enough to have good content. "If you want to beat the odds and actually get noticed, you have to be the best in your market.” he said. Sam Warren, Director of Marketing at RankPay, agrees with Markidan. He said that content engagement is declining because there is simply too much content. “As marketers the world round...

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