content management

Why Enterprise Content Management Is Giving Way to Content Services

PHOTO: Adrián Tormo More than one year has passed since Gartner formally declared the death of “enterprise content management” and offered “Content Services” as a replacement market definition. It now seems clear that the experts were correct when they said traditional enterprise content management (ECM) solutions could not address the complex information management challenges faced by companies in today’s fast-changing digital economy....

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A Snapshot and a Look Ahead

PHOTO: Devan Freeman Cloud adoption is on the rise. Forbes reports a recent study by LogicMonitor found 83 percent of enterprise workloads will be in the cloud by 2020. Aside from data storage, the most common use of the cloud is for content management and collaboration tied to that content. This affects enterprises of all sizes and a multitude of technology and...

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7 Must Have CMS Features Organizations Need

PHOTO: Shutterstock In a recent exploration of the issues behind the fall off in content engagement on social media over the past three years, it also became clear that enterprises are struggling to manage increasingly large bodies of content. In a tech space where content management systems have been around for 20 years, it seems bizarre that this should be a...

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5 Ways Marketers Can Improve Engagement in Social Media

PHOTO: Shutterstock It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 percent in the past three years according to recent research from Buzzsuma. Julianne Coyne, SEO Manager at Austin, Texas-based...

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Why Content Engagement Through Social is Failing and What You Can Do About It

Today, said Markidan, there's more online content marketing than ever, so it's no longer enough to have good content. "If you want to beat the odds and actually get noticed, you have to be the best in your market.” he said. Sam Warren, Director of Marketing at RankPay, agrees with Markidan. He said that content engagement is declining because there is simply too much content. “As marketers the world round...

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The Case for Sharing Ownership of Your Organization’s Content Strategy

PHOTO: Shutterstock Who owns the content strategy process within a company? Technically this answer should be a no brainer: Marketing does, of course. But in truth it is more complicated than that. Consider the example of an automobile manufacturer and the journey its customers are on. It is a fairly complex journey that tends to be longer and more nurturing, with many...

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Governance Is No Longer Optional

Applying a layer of data governance across your DAM program is the best preparation against future change. PHOTO: Naletu The best way to plan for future change in today's competitive landscape is to apply an effective layer of governance to your content programs. As businesses seek to become truly data-driven, realize the full value of their data and avoid costly missteps, data governance...

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DAM: The Future of Content

DAM's role in the business is going through a transformation PHOTO: Alessio Lin “Where is the knowledge we have lost in information?” — T.S. Eliot The future is already happening. Now is the time to focus on that future, to make the necessary plans for your digital assets, and to move in a proactive and productive manner toward true program management. You need to engage in digital asset...

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