customer data platform

What’s the Difference Between Customer Data Platforms and Data Management Platforms?

PHOTO: Arno Smit The modern connected customer has completely redefined the relationship between brands and consumers.  People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys.  To provide the engaging experiences consumers want, marketers must rid themselves of fragmented marketing stacks...

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Machine Learning’s Secret Sauce? Getting Your Data Right

PHOTO: catherine When it comes to new marketing technology obsessions, it’s easy to see why the likes of artificial intelligence (AI), cognitive computing and machine learning generate such hype. These evocative-sounding technologies conjure images of a brave new world where marketers can sit back, relax and let the machine do real-time, personalized, one-to-one marketing with effortless ease. 'Intelligent' Tech Needs Trustworthy Data...

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