customer data platforms

Take Charge of Your Customer Data for More Effective Marketing Campaigns

PHOTO: Quincena Musical Because businesses collect vast volumes of customer data, it’s easy to assume that marketers have everything they need to understand what makes customers tick. So why is it that so many marketing departments still resort to mass campaigns aimed at no particular demographic? The reason is the same as it has been for years: Businesses have masses of data,...

Read More

Building Bridges Between Your Online and Offline Data

PHOTO: Gunnar Ries zwo Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ...

Read More