customer journey

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

PHOTO: Rowan Heuvel The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another. And with each group working in its own silo, there’s no concerted effort to create a true end-to-end experience for customers....

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10 Artificial Intelligence-Driven Technology Trends for 2018

10 trends that topped executives technology predictions for 2018. The common denominator? You guessed it, artificial intelligence PHOTO: Krissia Cruz With 2018 almost here, vendors are wondering where and in what technologies budgets will be spent in the coming months. What once were cutting edge technologies only two years ago are now reaching the mainstream.  We turned to a number of executives to find out what technologies they...

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