data science

How Marketers Can Overcome the AI Trust Gap

PHOTO: Greg Plominski By now, we've all read the headlines about AI rendering humans obsolete, as well as the inevitable rebuttals that robots will never replace human creativity. Like most things, the answer lies somewhere in the middle, with marketing being a prime example of an industry where machine learning (ML) techniques and human intuition go hand-in-hand. As our CMO (and CMSWire contributor) Lynne Capozzi recently wrote, “You need to have...

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