david aponovich

Solving the Digital Experience Puzzle to Drive Customer Loyalty

PHOTO: Jessica Rossi No industry is safe from the fierce competition taking over the commercial sector as small and mid-sized enterprises vie for customer attention against tech giants who have mastered the trade. In the past few weeks alone, we’ve seen Amazon make major moves against Walmart to continue dominating the global ecommerce landscape with its in-car delivery and plans to...

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Build Your Digital Customer Experience Platform Brick by Brick

Building a digital experience technology stack is like Legos. Your only limit is your imagination. PHOTO: Kelly Sikkema on Unsplash For technology leaders building a digital experience technology stack, life's a little bit like Legos. You can buy the box and build what the box tells you to build. Or you can use your own ingenuity and go to the back of the Lego Store —...

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