digital experience

Facebook, We Need to Talk

Thirteen years ago this month, my colleague Atle Skjekkeland and I decided we needed to figure out exactly what Facebook was all about. Continue reading...

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How Indiana’s Communication Team Made Web and Social Pivots Amid COVID-19

PHOTO: Shutterstock Governments have been trying for years to improve digital properties and virtual communications. The United States Digital Services formed in 2014 to improve government websites and digital initiatives. The Federal IT Acquisition and Reform Act passed the same year. Improving customer experience with federal agencies served as a major initiative announced in 2018 from the White House (PDF).Throw in a world health pandemic, and the mandate is get better, and now. Governments...

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10 Ways to Avoid Bad Press

Your online presence can be the reason your brand rises to amazing success.Or it can be your ultimate downfall.It all depends on whether you get good or bad press.Take Wendy’s, for example.Back in 2016, Wendy’s social media manager innocently posted a meme of Pepe the Frog on the company’s Twitter account.What he didn’t know was that Pepe the Frog had since transformed from a cute cartoon frog into a symbol...

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