Ecommerce Success Relies on Solving Specific Customer Needs

Stephen Mello has had a front-row seat to the changes in the ecommerce industry over the past decade. Mello was an original member of IBM's commerce unit, working his way up to his current role as vice president, strategy and offering management, IBM Watson Commerce. During that period, he led the integrations of Unica, Coremetrics and Tealeaf.  Mello has seen online commerce change from static websites to dynamic interactions,...

Read More

Machine Learning and AI to Play ‘Pivotal Role’ in Content Creation

Over a career spanning more than 25 years, Arjen van den Akker has been drawn to roles where he can act as a connection between digital experience technologies and the needs of customers. Van den Akker is currently product marketing director at content management and language software vendor SDL, focused on its web content management business. He came to SDL in 2012 when it acquired Alterian, after becoming part...

Read More