The Google Merchant Center is making changes that will impact the way marketers analyze and attribute conversions as well as the tools available to them. As of April 2024, Google Merchant Center will remove the ability to select four rules-based attribution models...
The launch of Google Analytics 4 (GA4) has brought with it a redesigned Admin experience for properties. The overhaul is aimed at streamlining administrative tasks and making it easier for marketers to navigate the platform. The redesign involves categorizing settings...
The integration of Google Analytics 4 properties with Salesforce Marketing Cloud through the Sales Marketing Cloud interface has now been made available to users. This integration is open to both GA4 standard and 360 properties, providing a similar setup to those who...
This article discusses the importance of segmentation in Google Analytics for analyzing data and uncovering opportunities. It explains that segmentation allows users to break down large data sets into smaller segments for easier analysis. The article provides three...
Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common...
