marketing technology

A Tasty Approach to Integration Mapping

PHOTO: Hector Alejandro Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun. And too frequently, marketing teams think of integrations as...

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7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP)

PHOTO: Marc van der Chijs Most marketers in the hunt for technology take an “informal” approach to assessing requirements as they begin the buying process, according to data from Target Marketing and IBM (download required). Informal or formal, one of the key steps in the MarTech buying process — or any enterprise technology buying program, for that matter — is the...

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