Where Omnichannel Experiences Get Stuck

PHOTO: Matthew Brodeur As the number and variety of channels customers use to interact with brands continues to grow, delivering an omnichannel marketing strategy has remained a priority for organizations large and small. Yet six primary sticking points stand in their way. 1. Lack of Integration “Mismatched segmentation across tools is a huge issue that silos customer data, creating an inconsistent and unreliable view of customer experiences. Platforms that don’t integrate...

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