Paid Search

Why the Path to PPC Success Is Rarely Straight

Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate.And even if you do, you know there’s always room for improvement.Sometimes, getting great results is a long, iterative process of developing creative solutions, testing, and adjusting.We went through this recently with a new client.In this article, I will describe the process we went through – not just so you...

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