retail

Why Retail Marketers Need to Jump on the Real-Time Communication Trend

PHOTO: Luke Stackpoole Traditional retailers have gone through a rough patch recently. Some of our most beloved stores have closed or are in the process of closing their doors forever. As is the case in any industrial evolution, the strong will survive.  In retail, the strong are those that took steps toward building solid and cohesive digital strategies over the past decade....

Read More

Building Bridges Between Your Online and Offline Data

PHOTO: Gunnar Ries zwo Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ...

Read More

How Retailers Can Tackle 3 Big Data Challenges

PHOTO: Quino Al Retailers now have unprecedented access to consumer data, but face challenges putting this big data into action. By identifying and understanding some of the challenges in this area, retailers can better decide where to focus their efforts.  Below are some common use cases for big data in retail and the associated challenges. We've skipped the issues caused by the...

Read More

Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go is breaking down the barriers between online and offline experiences. Retailers, take note PHOTO: SounderBruce Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk...

Read More

Bridge the Online–Offline Retail Gap With This Technology

Retail is more challenging than ever before, but there are tools for retailers to use that help them deliver omnichannel customer experiences PHOTO: Conor Lawless Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for...

Read More