7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP)

PHOTO: Marc van der Chijs Most marketers in the hunt for technology take an “informal” approach to assessing requirements as they begin the buying process, according to data from Target Marketing and IBM (download required). Informal or formal, one of the key steps in the MarTech buying process — or any enterprise technology buying program, for that matter — is the...

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A Guide for the RFP Process

PHOTO: Jason Briscoe In the DNA of marketing technologists, there is a “Jerry Maguire Gene.” It makes us fall for marketing technology vendors who appear to “complete us.” We want to tell them “you had me at hello” because they promise the world in the request for proposal (RFP) process.  And then they under-deliver. Picking a vendor based on first impressions...

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7 Tips on Evaluating Digital Agency Experience

http://www.cmswire.com/~/media/ae84d1797d2643638111e17e05fbdf59.jpg Navigating the RFP process successfully can make or break the success of your digital project. Here are some tips to help ease the way PHOTO: rawpixel.com Experience and track record matter when selecting a partner for a digital project, whether going through a formalized request for proposal (RFP) process or a less formal agency selection processes. A formula has developed over time that most in...

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