How to Choose Customer Relationship Management (CRM) Software

PHOTO: Shutterstock If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner. But with all those shiny CRMs out there adorning the market, what’s the best strategy for your brand when it comes to choosing...

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Still Pushing Product? Time for a Reboot

If your marketing and sales approach starts with your product, all of your pitches will fall on deaf ears. PHOTO: Michael Prewett Look around you. In every aspect of society, all around the world, the way we’ve always done things has changed or is in the process of changing. We aren’t buying CDs, we’re streaming music. Video games are more popular than movies....

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