Search Marketing: Shopping Search Marketing

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and rich cards for your product pages. Now there is a more advanced way to implement Schema Product...

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Links to competing shopping engines in UK Google Shopping results

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution that offers “equal treatment” to competing comparison shopping engines in its results. The search giant has denied wrongdoing, but last fall, the...

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