SEO: General

Optimize for voice search by keeping it short and to the point

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up to date, waiting for Google to figure it out isn’t much help. We need to know what’s going on, and we need to know it before our competitors get the jump...

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Voice search optimization

OK Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up-to-date however, waiting for Google to figure it out isn’t much help. We need to know what’s going on and we need to know it before our competitors get the jump on...

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Getting results from your website means asking the right questions

After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions — but they need to be phrased a little differently. Why? Because getting business results from your website has...

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Can you predict what the future holds for your inbound links?

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article. Sometimes, what’s old is old It’s interesting to run into sites we’ve worked with in the past and compare their previous and current...

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On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe in...

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What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO. I love the new energy and focus, but I also realize...

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The unique selling proposition: A key element for SEO success

Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read Full Article ...

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SEO trends and Google changes to expect in 2018

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming...

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Going organic: Our top SEO columns of 2017

Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. The post Going organic: Our top SEO columns of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read Full Article ...

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SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals. SMART goals SMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the...

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