social media listening

Who Were the Analytics Winners?

PHOTO: Tony Webster The Philadelphia Eagles made headlines in last night’s Super Bowl at U.S. Bank Stadium in Minneapolis, when they defeated the New England Patriots 41-33 for their first Super Bowl championship. But in the analytics world, sentiment, hashtags, advertisements and social listening were the story. The Super Bowl draws more than 100 million viewers on average (check out...

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Real Engagement Trumps Social Media Listening

Direct feedback from consumers improves the accuracy of consumer sentiment insights gained by social listening tools PHOTO: whereslugo Good customer intelligence can be as precious as gold for a brand’s marketers and business planners. Unfortunately, many companies are chasing after fool’s gold in their intelligence-gathering by using passive methods to monitor social media rather than engaging directly with customers. Making effective business decisions, including those involving what-if scenarios...

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