social networks

Why Content Engagement Through Social is Failing and What You Can Do About It

Today, said Markidan, there's more online content marketing than ever, so it's no longer enough to have good content. "If you want to beat the odds and actually get noticed, you have to be the best in your market.” he said. Sam Warren, Director of Marketing at RankPay, agrees with Markidan. He said that content engagement is declining because there is simply too much content. “As marketers the world round...

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Why Email Remains The Top Enterprise Collaboration Tool

Will email remain the primary communication tool in the workplace PHOTO: Shutterstock Over the course of the last year, there has been considerable discussion about the role of email in workplaces that depend heavily on social network and other collaboration tools. In these discussions, there appears to be a general consensus that while social networks are useful to achieve work-related goals, email remains the undisputed communications tool...

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