software as a service

The Dirty Secret of the SaaS World: Customer Churn

PHOTO: Nik MacMillan We recently met with an early investor of ours, who shared with us an overriding concern he has with his SaaS portfolio companies — churn. He said to us, “churn is the dirty little secret in the SaaS world. If you could figure out how to reduce churn for SaaS companies that would be really valuable.”   My initial reaction...

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