Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics....
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many...
