PHOTO: Jeff Vier A taxonomy is the backbone of your digital asset management (DAM) system, and unless you have a taxonomy robot (I would name mine “Taxi”), it will require hands-on care and updates. Whether you constructed your taxonomy six months ago or six years ago, it might be time for a change. As your taxonomy decays, it can exact a...
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PHOTO: Josh Calabrese A digital asset management (DAM) system might be the base of your marketing operations, but it can devolve into a glorified attic. Renegade raw files, forgotten flash videos and jumbled JPEGs will accumulate without proper upkeep. Maintenance is an easy task to postpone — until users grow disgruntled and eventually abandon the system. Don’t let your digital asset management...
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Site usability should be one of your top considerations when building or maintaining a website. If your website is difficult to use, people will be discouraged from using it—or ever coming back. Furthermore, in many cases, good usability directly translates to better results when it comes to SEO. Some of the hallmarks of good website usability include: Mobile responsiveness: More and more people are accessing the internet via their mobile phones (and...
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Categories, tags, taxonomies, and terms in WordPress can be confusing. When you first start out with WordPress, you’ll no doubt happily use categories, and possibly tags, but then as you start to delve into the system more and use it as a CMS, then custom taxonomies will come into play. But what’s the difference between them all? And how can you use them on your site? In this post, I’ll attempt to...
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