Tips / How To

How to Use Pinterest: The Insider Guide for Businesses

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. But Pinterest isn’t just for individual users like you and me. It also represents a huge...

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How Much Does Social Media Influencer Marketing Really Cost

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how...

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How to Schedule Instagram Posts: The Complete Guide

As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. This is where scheduling comes in. Learning how to schedule Instagram posts is one of the...

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How to Gain a Massive Following on Instagram

Instagram now has more than 800 million monthly users and sky-high user engagement levels. And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. I know we are at Buffer! Lately, we’ve been sharing, liking,...

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Everything Marketers Need to Know

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family...

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Twitter Timeline Algorithm Explained (and 6 Ways to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015,...

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10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy....

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An Introduction to Instagram Marketing

More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting...

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