Tools & Analytics

6 Common CRO Statistical Mistakes You Should Avoid

Ever tested a landing page, implemented it, and watched your metrics move in the wrong direction?It happens to most of us, despite our best efforts.Why?Sometimes it’s a random chance. Sometimes it caused by changes in the marketplace.But sometimes it’s something else entirely: statistical error.I’ve collected six statistical errors that CROs, and marketers who dabble in CRO, often make. Let’s take a look, so we can try to avoid them.1. Not...

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11 Places You Can Create a Brand Logo for Free

We’ve all heard about the importance of “branding” one’s business.It’s important to present a strong, cohesive image to customers.A logo can help you do that.Now, you don’t need to be a design expert to create a logo that grabs someone’s attention for all of the right reasons.And you don’t have to pay a professional a small fortune to get a high-quality result (shocking, I know).There are numerous resources that will let you...

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9 Essential Online Writing Tools to Help Improve Your Content

Let’s face it, there’s a lot of written website content out there. Like, a lot. And truthfully, only more is coming.Since everyone knows content is the “thing to do,” how do you gain an advantage over your competitors?The answer lies in creating great content for your business 0r brand. Copy that reads well, flows well, entertains, answers questions and provides value.Now that we’ve established that, it’s time to face reality...

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Essential SEO Tools for Agencies

Find out which SEO tools will help you work faster and smarter in Search Engine Journal’s brand new ebook.Search engine optimization (SEO) is never easy. Doing it the right way means you have to spend time and resources to carry out a variety of tasks, tests, and tweaks to improve your strategy and achieve your marketing goals.You might have already mastered some basic and advanced SEO tactics to optimize your...

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Google: Structured Data Should Be Unique to Each Page

Google’s John Mueller says to avoid copying the same structured data onto multiple pages of a website.If a page needs to contain structured data at all, then it should be unique to that specific page.This advice came during a Google Webmaster Central office-hours hangout where Mueller was asked the following question: “Can a service review only ever be used on one page or can it be shared on multiple pages...

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SEO for All Things Crypto

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.SEO for companies that launch an ICO, run crypto investment funds, or engage in any other business activities related to digital currency and all things crypto is a little different from the traditional approach.Many of those sites are short-lived, high-trafficked, and saturated. There are a few important tasks that those websites need to master.The...

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How to Use Regex for SEO & Website Data Extraction

One technology skill that is too-often ignored is regex.Regex searching and extraction is perhaps the single most useful, yet largely unknown skill, for web operations, SEO practitioners, web analytics teams, researchers, community managers, and digital marketers of all types.This article will explain what regex is and how to get started using it with web crawlers.In addition, you’ll also learn five interesting real-world regex use cases.What is Regex?Regex, or Regular Expressions,...

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3 Data-Driven Approaches to Find the Most Effective Content Ideas

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.If you are an experienced content marketer, you definitely know what a struggle content ideation sometimes is.On the one hand, you want to be creative, and on the other, you have to think about content effectiveness.When these two conditions are met, you get a relevant piece of content that provides value to people and meet...

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Google Image Search to Make Copyright Disclaimers More Visible

Google will be updating its image search results to make copyright disclaimers more prominent. In addition, Google will be removing direct links to the URLs of copyrighted images.These changes were announced as part of a newly-formed partnership between Google and Getty Images. The deal includes a multi-year global licensing partnership, which will allow Google to use Getty Images’ content within its products and services.Dawn Airey, CEO of Getty Images, explains...

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Google Adds Hotel Bookings to Search Results

Google is continuing to enhance the travel search experience, adding the ability to book hotels from search results. This comes just a week after Google upgraded the flight booking experience with delay predictions and cheaper fares.In addition to letting users complete bookings right from Google, hotel searches will also let users filter prices in new ways and find amenity information easier.Google intends to integrate Google Flights into hotel searches and...

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