top contributors 2017

2017 Contributors of the Year: Liraz Margalit

Sometimes the unspoken signals can be the strongest indicators of how someone feels. And while most of us are pretty adept at reading physical body language, few people can claim the same level of proficiency reading digital body language. Liraz Margalit is one of those few. Margalit uses that skill in her role as director of behavioral analytics at cloud-based experience analytics provider Clicktale. By combining the latest research...

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2017 Contributors of the Year: Sam Marshall

Reading one of Sam Marshall's articles gives his readers an opportunity to step back and see the topic at hand in full: both the good and the bad. Marshall willingly gives praise when called for, but tempers any praise by noting where there's still room for improvement. As founder of ClearBox Consulting, Marshall works with businesses to improve internal communication and collaboration. While technology plays a major part in...

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2017 Contributors of the Year: Joe Shepley

Joe Shepley has a way with a provocative headline. Case in point, "Will Office 365 Eat Your Lunch"? And while provocative headlines frequently lure readers in without delivering any substance, Shepley delivers. He draws on over 13 years of operational and technical experience to inform the opinions and prognostications he shares in his articles. Disagree with him? All the better, he's always up for debate in the comments.   Shepley...

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2017 Contributors of the Year: Lisa Loftis

As principal consultant in the SAS Best Practices Group, Lisa Loftis helps clients across a range of industries improve their customer focus. Long before most companies realized the importance of becoming "customer-centric," Loftis advocated that approach. In fact, she literally wrote the book on it. Loftis co-wrote "Building the Customer-Centric Enterprise" in 2001 and businesses have been playing catch-up ever since. In her articles, Loftis urges businesses to treat data...

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2017 Contributors of the Year: Joanna Schloss

The aphorism "perfect is the enemy of good" can be found in Voltaire's writings, Shakespeare's plays and Joanna Schloss's analytics advice. As a subject matter expert in all things analytics, including business intelligence, big data, data warehousing and more, Schloss cuts through the buzzwords to make analytics approachable. Through her writing, her speaking engagements and more, Schloss has made good on the goal she set only two years ago: "To...

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2017 Contributors of the Year: Anita Brearton

Anyone who feels intimidated by the range and selection of marketing tools available on the market have a champion in Anita Brearton. Where others create an aura of FUD (fear, urgency and doubt) when it comes to martech selection, Brearton says, "It's OK, we're all in this together." Brearton is the founder, CEO and co-CMO of CabinetM, a discovery platform for the marketing industry. While software clearly plays a...

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