UI

5 User Interface Mistakes That Drive Customers Away

PHOTO: Joshua Ness When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds — and you can guarantee that...

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What is User Experience (UX) Design?

Factor in user experience as a key element in developing your products. PHOTO: William Iven User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes...

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What is Conversational UI, and Why It’s Important

Conversational UI is simply a chatbot experience that processes language in a natural way as if you were texting or speaking with another human being. A typical experience with technology, this included computers, websites and mobile apps, is conducted in a way that requires people to click on different icons or links in order to get the computer to do anything. It’s neither natural nor human-like communication, even if by...

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