Usability

Put Voice of the Customer Feedback Into Action With the Usability Approach

PHOTO: Hal Gatewood As a product manager and usability expert, I work with both marketing and R&D teams to deliver a product that meets users’ needs and expectations and provides value. Our approach is to build a product with a strong base that offers most of the expected capacities considered important for our particular domain. Then we bake in the capability for...

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Understanding Learnability for Web Design: Tips and Best Practices

Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand. Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials. Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really...

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