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Why Do Websites Look the Same?

Have you ever looked around the web and wondered why so many websites look like one another? It’s not like every website uses the same color palette, or identical structures. However, they do all seem to use the same basic components, and formulas for success. If we don’t question this kind of design homogenization, do we put ourselves at risk of perpetuating the same mistakes in the years to come? Or is...

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