user experience

Boosting Productivity in Office 365 Through AI

PHOTO: Bill Jelen Office 365 is an ever-changing ecosystem of tools designed to address all kinds of business needs. The tools and services help us stay organized, communicate, automate tasks and more. And while the existing tools can help boost productivity on their own, organizations can also customize Office 365 applications to tailor productivity enhancements to their own needs. Artificial intelligence (AI)...

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The Demographic Your Digital Practices Can’t Ignore

PHOTO: Siarhei Plashchynski The explosion of technology has a somewhat ironic parallel: The aging population. By 2050, the number of people age 65 and older is expected to be double what it is today. Why is that ironic? Because the general assumption is that older adults are incapable of embracing technological advances. Entire TV ad campaigns are built around the assumption that...

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How to Improve Customer Loyalty through User Experience

When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships. However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with companies. This has estranged to us the feeling of intimacy, and we don’t really need to line...

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We Must Measure Customer Time

Customers value their time: why doesn't your business? PHOTO: Sabri Tuzcu on unsplash The vast majority of organizations I have worked with over the years have no concept of customer time. It is simply not an issue from a management perspective. I recently observed an online environment that was exceptionally slow for customers. Its pages took an average of 20 seconds to load. But that wasn’t the...

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5 Ways to Design for Customers and Search Engines

Business owners and web designers are pulled in many different directions when determining what features and content they should add to their website. Variables like site colors, button designs, animations, copy and messaging, user flow, search engine optimization, fonts, photos and video, page performance and more all play a role in how an overall design and user experience come together. Of the variables mentioned—and there are certainly some that were left...

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A Bad User Experience Will Tank Your Digital Workplace Efforts

All of your digital workplace efforts will go down the drain if it comes with a poor user experience PHOTO: Daniel Lobo At the heart of every successful digital workplace is a great, engaging experience, one where team members forget about the technology.  If your users prefer to communicate via the digital workplace instead of via email, phone or face-to-face meetings, and everything is running smoothly,...

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How the Power of Simple Helps to Navigate the Buyer Journey

Ask yourself the questions "why," "who," "how" and "where" to gain a clear understanding of your buyer's motivations PHOTO: Shutterstock ID:410791111 We all agree: the world of business has become increasingly complicated, with a constant flow of new technologies, changing regulations and disruptive competitors. As marketers, we feel the burden of engaging with the inhabitants of this complex, convoluted and often highly confusing world. How can we navigate...

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