voice search

7 Ways to Optimize Structured Data for Voice in WordPress

You’re already using structured data to improve search queries and results for your site. But have you thought about the use case for structured data as it pertains to voice search? There are a number of reasons why we need to start thinking about this. For one, there’s mobile-first. As more users access your site with mobile devices, content needs to be optimized for that experience. According to Google, there are...

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What Marketers Need to Know

Use of voice search and virtual assistants is on the rise. PHOTO: Shutterstock The age of IoT is upon us, and it seems as though we’re in constant anticipation of the next game-changing channel or device. From Alexa Skills in our living rooms to wifi-beaming kiosks in our streets, audio marketing, branding and customer support opportunities are sprouting up faster than you can say omnichannel experience. But...

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