CDP Institute Releases Vendor Report, Appirio CEO Steps Down and Other DX News

CDP Institute Releases Vendor Report, Appirio CEO Steps Down and Other DX News

PHOTO: Adam Tinworth

The Customer Data Platform Institute has released its vendor comparison report (free download required).  David Raab, principal for Raab & Associates and CEO of the Customer Data Platform Institute, said in a blog post Monday his organization conceives of three very broad CDP system types: those that focus on building the database, those that offer database plus analytics and those that offer database plus customer engagement (with analytics usually included, as well).  It’s worth noting that the report only covers sponsors of the CDP Institute. Raab said the sponsor list includes almost all the major industry vendors,…

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