Channel: Local

Where to go next with your Google My Business listing

When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can have a dramatic effect on your web presence and search visibility, and nowhere is that more evident than in Google My Business (GMB). GMB optimization has quickly become something of a cottage industry within the broader scope of SEO. By now, you’ve probably heard all about the importance of keeping...

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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

Earlier this year, TripAdvisor removed critical reviews and negative posts about health and safety problems, including sexual assault, at a number of Mexican resorts and hotels. These were first-person accounts designed to be warnings to other travelers. A USA Today-affiliated paper investigated and uncovered the questionable conduct on the part of TripAdvisor, which has offered various explanations for why the content was removed. Now, after being embarrassed by negative publicity, TripAdvisor...

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SEO ranking factors for 4 business verticals and what they mean for local businesses

SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t really a third wave of SEO — rather, it’s an evolution of Google’s general ranking factors. Consistent...

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Local SEO for service-area businesses requires a lot of servicing

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack in cities where they don’t have a physical location. I am sure I don’t need to tell you how, over the years, Google has made it much harder for these businesses...

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A brief history of Google’s most important local search updates

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its algorithm could adversely impact their search ranking or even prevent them from appearing on the first...

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