Clear These 6 Data Hurdles to Achieve a 360-Degree Customer View

Clear These 6 Data Hurdles to Achieve a 360-Degree Customer View

Achieving a 360 degree customer view isn’t impossible, but you’ll have to clear these data hurdles before you can reach it. PHOTO:
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There’s a lot of buzz about the value of a 360-degree customer view, yet few companies have been able to achieve it. According to Gartner, fewer than 10 percent of businesses have this holistic view.

There’s a good reason for that: Bringing data together across disparate silos can be a difficult and time-consuming process. Even experienced IT professionals face hurdles.

Why You Should Bring Data Together

With all the work involved, you might ask, “Why am I doing this in the first place?” Let’s start…

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