Client Retention: A Key Ingredient for Freelancing Success

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Client Retention: A Key Ingredient for Freelancing Success

Working as a freelance designer is a challenging job. Not only do you have to be a skilled designer, but you also need to be able to find work and run a profitable business. Landing new clients can be a lot of work and can require a considerable amount of time on your part. Once you have the client, retaining that client can be highly beneficial for your business.

A long-term or repeat client could be any number of things. Maybe you’ve designed a website for a client a few years ago and they just came back to you because it’s time to update their site with a fresh design. Or maybe the client needs on-going work each month and they’re hiring you to provide that work in addition to your one-time services of designing their site.

With content management systems most clients no longer have to hire a designer to make basic updates and additions to their sites, but many clients still have a need for a designer to perform various services on an on-going basis or at some point in the future. Hopefully the information presented in this article will reveal the potential that this presents and will help you to land a few on-going clients of your own.

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