Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.”

I spoke to him to get a better sense of how the companies fit together and how WeWork might deploy Conductor’s services and capabilities for its customers, which it calls “members.”

Besmertnik spoke expansively about the overlap and common values of the two companies. “WeWork thinks holistically about its members. It started out helping businesses of all sizes manage their presence and culture,” he explained. “We’re different but similar; we think marketing can be used as…

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