content marketing

What is Internet Marketing? Your Guide to Today’s Online Marketing

Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.But what is internet marketing, really?Defining Internet MarketingAlso called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including...

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What It is and Where to Start

A user adding a post and digital assets to a content management system PHOTO: Pixabay Content marketing and a content strategy are two very different things. You might think that because your blog revolves around a certain topic, your content strategy is exactly that — a blog that discusses a topic related to your product or service. But actually, a documented content strategy is the difference between publishing...

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10 Content Types That Will Boost Your Traffic

Need to attract new visitors and boost your organic and social media traffic?Below are 10 types of content that helped me do just that.Consider these content types next time you’re prioritizing what content to create.1. RoundupsYou must have heard it a hundred times that roundups don’t work. I disagree!Why? Because I did some research.Using BuzzSumo, I found out that among the top 5 most popular Search Engine Journal posts was...

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Smart Content & Smart SEO: Mastering Audiences & Architecture

In today’s contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences.What Is Smart Content?Simply put, smart content is:Discoverable (easily found).Optimized (from point of creation).Profitable (measurable).Easily displayed with related topics and content.Creating smart content can be done independently of the website user experience. However, it should be implemented...

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Are You Measuring Your Content Correctly?

Too often we find ourselves producing content piece after content piece without ever once defining what the goal of the content is.If you’re about to create a new piece of content and haven’t yet asked yourself why you’re creating this content, do so and do it now.While you’re at it, ask yourself the following questions before starting the content production:What goal will this content help my brand reach?Will this piece of...

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7 Traits That REALLY Define Quality Content

Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute.That means your content is getting lost in the noise.But wait.Every marketing expert ever agrees that the secret to content marketing success is creating quality content.And you’re creating quality content, right?So … why is most of your content still failing?Simple:Your definition of “quality content” is completely wrong.Most marketers have bought into some fantasy that it’s about attributes rather...

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Let’s Take Stock of Stock Photography

Stock photos can be cheap and reliable. They can also be overused and uninspired. Let's take a look at some alternatives PHOTO: TeroVesalainen I buy a polo shirt with a nice pattern on it that fits me well. I wear it out a few times and receive compliments from friends and colleagues. I’m really happy about my purchase. Until I go to a dinner party and see someone...

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6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy

Content marketing is nothing without content strategy.It’s like a boat without a wheel. It drifts aimlessly in a sea of content, lost and taking on water. Pretty soon, that directionless boat sinks.Enter strategy. Put the two together – the boat (content marketing) and the steering wheel (content strategy) – and something amazing happens.You can steer your course and chart new territory.Your content marketing will net real, quantifiable, stellar results.Results like:Also...

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5 Content Marketing Lessons from YouTube’s Most Famous Cockatoos

Over the past few years, cockatoo video blogging has become popular on YouTube.I started watching bird videos a few years ago and watched a few cockatoo owners grow their YouTube channels from just a few thousand or less to more than 100,000 subscribers.What’s interesting is that these cockatoo owners aren’t marketers. They’re just ordinary people who applied time-tested and proven concepts to grow their audience.I thought it would be fun...

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