content marketing

How to Evaluate Content Promotion Performance on Social Media

To promote or not to promote?That shouldn’t be a question for you.Of course, the answer is yes.But then another question arises: how can you tell if your efforts are paying off?There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current efforts.Content promotion can’t be done overnight. It requires a lot of time.Monitoring this activity is the key to your success.I...

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7 Powerful Content Secrets That Move People to Take Action

When U2 performs a concert in a packed stadium, they know their reach is the 70,000 eagerly expectant fans waiting for them to perform.Before he sings the first lyric, Bono knows that he needs to create an emotional connection with each person in that stadium.Why?Because if the experience doesn’t affect and change any one of those eager fans, then those fans might as well have stayed at home and listened...

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Drive Higher Engagement by Joining a Twitter Chat

Twitter chats are a great way to amplify your social reach PHOTO: John King With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter.  The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Ninety percent of my tweets follow this form, with the exception of when...

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Here’s Why You Can’t Succeed Without a Content Gap Analysis

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s just say the cookies didn’t turn out well.A recipe website would not last long if they only provided you with half the ingredient list or left out key steps along the...

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6 Types of Visual Content That Get the Most Links & Shares

Are you aiming to get more traction from your blog or website’s content through social media shares and retweets?Perhaps your goal is a steady influx of solid links.If so, then it’s time to take a hard look at using visual content.Research has shown that:Therefore, it not only makes sense, but it’s vital for you to use content that generates a form of intuitive mental and emotional resonance with your target...

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How to Boost Your Success When Promoting an Infographic

Incorporating visual content in your marketing strategy is a great way to cut through the content noise.While marketers on a modest budget can make room for videos, interactive data visualizations, and full-fledged online courses, cash-strapped bloggers and startups turn to infographics to have a fighting chance.Not only are infographics affordable, they can also be easily reused across multiple distribution channels — be it through social media, blog posts, and newsletters. This...

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How to Get More Links to Your Website with 7 Types of Content

Content can be used for a variety of different things, from attracting search engine traffic to getting a cacophony of likes on social media.However, one of the biggest targets for people creating content on their websites remains attracting links, whether from blogs, top-tier news publications, or anything in between.Knowing who and what you’re creating content for is crucial in finding link building success.In the same way that you should create...

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How B2B Companies Can Build Their Brands on Instagram

Instagram has proven to be an effective way to market to hard-to-reach demographics. PHOTO: Photo by ian dooley on Unsplash What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.  The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely...

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7 Reasons Solo Bloggers Outperform Company Bloggers in Influence

One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field.According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority.Not too long ago, someone on Inbound asked what blogs people follow. Interestingly enough, most people replied with the names of solo bloggers rather...

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Machine Learning Will Transform the Advertising Industry

Machine learning promises to help you better understand consumers, improve the customer experience and extend the reach of your ads. PHOTO: Igor Ovsyannykov on Unsplash Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.   Machine learning is gaining momentum over traditional analytics models, which are no longer effective and...

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