Create Better Content from the Start by Following These 3 Steps

Create Better Content from the Start by Following These 3 Steps

Too many marketers see “more content” as the answer to every content marketing problem.

Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks.

Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive format, delightfully satirical approach and/or cute cats.

But what if the problem lies deeper than that?

“More content” won’t solve your problems on an ongoing basis if you continue to follow the same misguided processes as a default.

Why rely on patchwork to fill in the gaps when you can plan to achieve goals…

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