crm

2017 Contributors of the Year: Lisa Loftis

As principal consultant in the SAS Best Practices Group, Lisa Loftis helps clients across a range of industries improve their customer focus. Long before most companies realized the importance of becoming "customer-centric," Loftis advocated that approach. In fact, she literally wrote the book on it. Loftis co-wrote "Building the Customer-Centric Enterprise" in 2001 and businesses have been playing catch-up ever since. In her articles, Loftis urges businesses to treat data...

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