customer focus

Why Customer Focus Eludes So Many Brands

Companies agree they need to focus on their customers. So why are so many bad at delivering? PHOTO: Maarten van den Heuvel No business can survive without customers. They are integral to the success, or failure, of any organization. Wikipedia defines a customer as: “In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product...

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