customer journeys

How the Power of Simple Helps to Navigate the Buyer Journey

Ask yourself the questions "why," "who," "how" and "where" to gain a clear understanding of your buyer's motivations PHOTO: Shutterstock ID:410791111 We all agree: the world of business has become increasingly complicated, with a constant flow of new technologies, changing regulations and disruptive competitors. As marketers, we feel the burden of engaging with the inhabitants of this complex, convoluted and often highly confusing world. How can we navigate...

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