Customers Still in the Driver’s Seat, Mobilegeddon or Not

Customers Still in the Driver’s Seat, Mobilegeddon or Not

PHOTO:
Eloise Ambursley

Google has officially rolled out mobile-first indexing. Surprised?

You shouldn’t be.

The market has spoken: A study by Google and the Boston Consulting Group shows that 50 percent of B2B search queries are made on smartphones, and that figure is expected to continue growing. And with 52 percent of worldwide website traffic coming from mobile in 2018, it’s easy to see the direction things are headed.

Welcome to Mobilegeddon.

This shift toward mobile is creating all sorts of urgency (if not outright panic). That’s because many businesses large and small are stuck in old ways of engaging with their customers….

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