DAM: The Future of Content

DAM’s role in the business is going through a transformation PHOTO:
Alessio Lin

“Where is the knowledge we have lost in information?” — T.S. Eliot

The future is already happening. Now is the time to focus on that future, to make the necessary plans for your digital assets, and to move in a proactive and productive manner toward true program management. You need to engage in digital asset management.

Digital asset management (DAM) consists of the management tasks and technological functionality designed to enhance the inventory, control and distribution of digital assets. DAM enables the ingestion, annotation, cataloging, storage, retrieval and…

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