DAM, We Really Need You
“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker
The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transitioning business models within marketing operations, creative services, IT or the enterprise as a whole.
We see change everywhere: in people, processes and technologies. Change is as present as it is pervasive. But have we become so busy with the proliferation of content and its associated processes that we are challenged with our response?
We need to recognize…