dam

Governance Is No Longer Optional

Applying a layer of data governance across your DAM program is the best preparation against future change. PHOTO: Naletu The best way to plan for future change in today's competitive landscape is to apply an effective layer of governance to your content programs. As businesses seek to become truly data-driven, realize the full value of their data and avoid costly missteps, data governance...

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Creating an Environment Built for Collaboration (Webinar)

A user adding a post and digital assets to a content management system PHOTO: Pixabay Customers demand instant interactions and marketers and their organizations need to produce content that’s up to a certain standard of quality, consistency and speed. Brian Kavanaugh, US marketing strategist at digital asset management (DAM) provider Bynder, shared those thoughts in a recent CMSWire-Bynder webinar entitled, “Beyond Marketing: CX-Driven DAM in 2018.” Marketers and...

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DAM: The Future of Content

DAM's role in the business is going through a transformation PHOTO: Alessio Lin “Where is the knowledge we have lost in information?” — T.S. Eliot The future is already happening. Now is the time to focus on that future, to make the necessary plans for your digital assets, and to move in a proactive and productive manner toward true program management. You need to engage in digital asset...

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What it Will Take for Artificial Intelligence to Become Useful For DAM

Artificial intelligence has a ways to go before it can help DAM platforms with image recognition PHOTO: Samuel Zeller Digital asset management (DAM) vendors have started integrating their systems with one or more of the currently available artificial intelligence (AI) image-recognition API components. Vendors typically advertise these tools as complete automation solutions, which free users from ever having to manually enter image tags again.  When tested with generic...

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